Privacy advocates who have never been too satisfied with Facebook’s data use policies have yet another reason to lash out at the world’s largest social network. It is going to reintroduce an ad platform which is going to allow advertisers to buy ads on third party websites and apps through Facebook, using the social network’s targeting data. In simple words this means that ads displayed on other websites will be targeted at users based on Facebook’s data.
Facebook will be reintroducing Atlas, an ad platform that it purchased from Microsoft last year. Not only will the platform allow marketers to see how their ads are performing across the web, it will also allow them to purchase ads on third party websites using targeting data from Facebook.
The social network has said that it has a lot of partners lined up that will be using this platform, naming Omnicom, which is a huge ad holding company and will be buying ads through Atlas. Instagram will also work with this platform.
Facebook doesn’t want you to be too concerned about the privacy implications here. it says that users’ identity will remain anonymous as advertisers and publishers won’t be able to see it, and that only a few basic factors will be visible based on which ads will be targeted.
Filed in . Read more about Facebook.