If you were to take a look at the high-end gaming rigs, both desktop and laptop, you’ll notice that they all have one thing in common – Intel processors. In fact if you were to shop for a budget laptop or PC, you will find that sometimes these PC OEMs will offer up AMD processors to help make their products cheaper.However it seems that AMD has had enough and wants to stop being known as the “cheaper solution” in the eyes of the public and wants to be known for its high-end and high-performance chipsets instead. According to the company’s CEO Lisa Su, how they will achieve this is through a high-investment in the x86 field.
Su was quoted as saying during the AMD Financial Analyst Day as saying, “It’s extraordinarily important to ensure that we have competitive, high-performance cores. We have reduced our low-end PC exposure. When you look at AMD’s historical business, we were very, very heavily concentrated in consumer, low end PCs, that was actually our speciality.”
Now AMD knows they have a long road ahead of them, especially when you consider that companies such as Intel have an advantage in terms of having their own fabs, while AMD’s chief rival in GPUs NVIDIA has more cash on hand, plus a very obvious dominance of the market at 76%. However AMD is hoping that with their new lineup of products this year and also in 2016 that they will be able to get onto the right path.
[Image credit – contrl @ Flickr]