Without a doubt Samsung is probably the biggest player in the Android market at the moment. With the release of their latest Samsung Galaxy S6 and S6 Edge flagship phones, it certainly looks and sounds like they could be onto something, especially with reports that 10 million handsets have recently been shipped.This certainly sounds like cause for celebration, but unfortunately not everyone is that optimistic. According to one investment bank, Oppenheimer, it seems that they’re not particularly optimistic about Samsung’s future, going as far as stating that they think that the company is “imploding”.
According to the bank, “When we look at Samsung’s flagship in 2015, the Galaxy S6 Edge, almost all of its differentiators fall back to hardware: a cutting-edge CPU, curved display, iPhone-like metal casing, front area fingerprint sensor, and camera with OIS. At the same time, we see little improvement in Samsung’s software user experience, and no value-added to existing Samsung users who are on prior generations of devices.”
Granted that the Galaxy S6 shipped one million handsets less than the Galaxy S5 from 2014, we hardly think that’s cause for concern, let alone using terms like “imploding”. That being said, Oppenheimer does make a good point about software differentiation. Even with this year’s Android M, Google has focused much less on aesthetics and flashy new features in favor of improving user experience and performance, but what do you guys think? Is Samsung in trouble?
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