google-ads

Millions of people around the world use ad-blocking software when surfing the web because they don’t want to see any advertisements. However, there’s a larger issue here that needs to be debated. Countless publishers rely on advertisements to run their online businesses and if all of their visitors started using ad-blockers they wouldn’t be able to meet their expenses. That’s like asking a newspaper to survive without printing any advertisements. Google is naturally opposed to ad-blocking technology but it wants people to know that it already does its part in blocking “bad ads.”

It’s true that advertisements are used for nefarious purposes as well, they’ve been known to distribute malware or to promote fake goods, some ads can also cover up the content a user is trying to see and not provide access until they’re clicked on.

Google runs the biggest online ad network on the internet and it obviously has in interest in ensuring that ads are not blocked out completely, which is why it has set strict policies for publishers who want to join its ad program.

In a post on its official blog the company reveals that it blocked more than 780 million bad ads in the past year, the ads were violating its policies, such as promoting false claims about seemingly miraculous weight loss products, or ads that redirect visitors to phishing sites where their information might be at risk.

The compay says that it’s going to continue working to ensure that users only see relevant and safe ads that don’t signficantly compromise their browsing experience. It’s going to do more to block ads that advertise seemingly miraculous products for weight loss and will improve protections against bots and malware.

Filed in Web. Read more about .

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