Instagram plays home not just to regular users looking to share photos of their food, but also to businesses that use the platform to advertise their products, share announcements, updates, and whatnot. So far businesses have existed on Instagram as a regular profile, but you might recall that back in May, Instagram was working to change that.
It would seem that those changes are currently underway. According to a report from WIRED, Instagram appears to be rolling out their new business profiles to the EMEA (Europe, the Middle East, and Asia) regions. This means that if you live in these areas, you should start seeing the changes made to Instagram’s business accounts.
In case you’re learning about this for the first time and are wondering what the differences are, as you can see in the screenshots above, business profiles will have an easier way to allow customers to get in touch with them. It also provides businesses with tools like analytics that lets them study their audience behavior, demographics, and so on.
It will also allow businesses to target specific demographics if they wish. As for other markets, Instagram expects that it will eventually find its way to Australia, New Zealand, and the US in the coming months, and are anticipating a global rollout by the end of the year.