Facebook opened up its platform to immersive video last year when it started supporting 360-degree videos. It has since been improving support for immersive video on the world’s most popular social network. Facebook has enabled livestreaming of 360-degree video on its platform and has even added this feature to its mobile apps. The company has now started testing virtual reality experiences in News Feed.

Placing virtual reality experiences right inside News Feed means that users don’t need to jump through apps. They can immediately be a part of the virtual experience.

The first experiment involves a scavenger hunt game for the upcoming Jumanji movie. Players will jump into a video game with the Jumanji: Welcome to the Jungle experience. It takes players inside the film where they can find hidden objects and unlock new content which includes behind-the-scenes footage that can’t be found anywhere else.

Jumanji: Welcome to the Jungle has been built with the WebVR-based React VR developer kit that Facebook released in April. The experience works in 360-degree video as well as with virtual reality headsets.

Players can roam around in the jungle and collect items to learn more about the movie’s world. Facebook says that while it has started testing this out, this News Feed integration remains in the experimentation phase so if there are any issues, adopt a patient attitude.

Filed in Web. Read more about Facebook and Virtual Reality (VR).

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