Apple finally confirmed this week when it’s going to start selling its $349 HomePod. The company wants its first smart speaker to be compared with premium audio products the likes of which we see from companies like Sonos instead of the cheap virtual assistant-enabled speakers from Google and Amazon. Sonos isn’t going to let Apple establish its footing in this market easily. The company has launched a new promotional offer and it’s selling two of its speakers for the price of one Apple HomePod: $349.
Sonos has a strong position in the multi-room audio market and it makes sense why the company would want to take this step as Apple gears up to finally release the HomePod.
The company announced today that for a limited time, customers can purchase two Sonos One smart speakers for $340, that’s the price of one HomePod. Sonos hasn’t said how long this promotion is going to last. Apple is going to release the HomePod on February 9th so it remains to be seen if it lasts until then or goes beyond that.
The Sonos One comes with Amazon’s Alexa personal assistant so it’s not just limited to multi-room audio functionality. It offers a lot of features courtesy of Alexa as well. Sonos has also promised to add Google Assistant to the Sonos One later this year.
Two is better than one. Get two Sonos Ones with @amazon Alexa built in and over 80 streaming services. On sale tomorrow for a limited time. pic.twitter.com/5bXd3tCrKK
— Sonos (@Sonos) January 25, 2018