While Instagram might have started out as a social network for users to share photos, over time the company has come up with ways to lure companies to its platform where it can be used to make new product announcements, run competitions, interact with customers, and also to let customers shop from directly within the app.

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Now according to Instagram, they are rolling out new shopping features to the app where users can shop directly from Instagram Stories. “Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that product.”

According to Instagram, they claim that 300 million users use Stories on a daily basis, which means that Stories is an extremely viable platform for companies to hawk their wares. This feature should already be rolling out and some of you guys might have already seen it as well, but if you haven’t, then this is something to keep an eye out for in the near future if you’re someone who spends a lot of time on Instagram.

Filed in General. Read more about Instagram.

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