Amazon Begins To Run TV Ads For The Kindle

on 03/27/2010, filed in Home > Apple

Is Amazon feeling the pressure from the impending launch of Apple’s iPad? While we can’t be entirely sure whether the company is feeling the heat or not, what we do know is that Amazon has begun to shell out money to run ads for its Kindle, and those ads have been slotted into prime time on major channels, hinting that Amazon is ready to go all out to get maximum exposure. Apple’s iPad ad is getting some real good exposure at the moment, so it‘ll be interesting to see how well Amazon’s ad do in light of that. The eBook reader war is just about to heat up, isn’t it? Check out the ads in the full article.

Amazon: Amazon.com is an American multinational e-commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. The company also produces its own consumer electronics, notably the Amazon Kindle e-book reader, and is a major provider of cloud computing services with its Amazon AWS service.

Apple Inc: Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne as a computer company wich is often credited to have initiated personal computing. After a meteoric rise in the 80s, Apple had lost the personal computing battle against Microsoft and others in the 90s. But in the late 90s and early 2000s, the company came back to profitability by focusing on less products and started using industry-standard components. Apple's largest business is now in the smartphone space, with the iPhone representing more than half of the revenues and an even larger part of the profits. Read our Apple product reviews to see what the company has been up to: iPhone 5 Review, Macbook Pro with Retina display review

iPad: the iPad is Apple's tablet computer. While not "invented" by Apple (the newton was arguably a PDA), the iPad has re-ignited the tablet format as it appeared at the right time, with the right hardware and apps. the first iPad was launched on April 2010. It was followed by the iPad 2 in March 2011 and a new iPad (gen 3) in 2012.

Join a great community!