BlackBerry Torch 9800 sees price dropped to $99.99

By Edwin Kee on 11/09/2010, filed in Home > CellPhones

The BlackBerry Torch might be RIM’s flagship device at the moment, and is the first off the blocks to be powered by the spanking new BlackBerry OS 6, but sales in the US have been nothing short of disappointing that even carrier AT&T is surprised by it. This might very well be the main reason why AT&T decided to introduce a price cut of as much as 50% – which means the $199.99 price point has been lowered to just $99.99 on a new two-year contract, with three different colors to choose from. Do you want to know what we think of the BlackBerry Torch? Read our review to find out more about it.

RIM: RIM is the acronym for Research In Motion, the Canadian company behind the BlackBerry brand. RIM was founded in the mid 90s by Mike Lazaridis and with Jim Balsillie and went IPO (Initial Public Offering) in 1998. Its claim to fame was to make mobile email really effective and enterprises quickly adopted its devices and associated software and services which were highly lucrative. With the rise of iOS and Android devices, the BlackBerry franchise bumped into trouble and its decline prompted RIM to take a radical step by overhauling its BlackBerry operating system (OS) completely with QNX. The first version of the QNX BlackBerry OS is BlackBerry 10 or BB10.

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