Google still hasn’t found an effective way to monetize YouTube even after acquiring it for quite some time already. In addition to that, paying for a site that plays streaming video content round the clock while contending with copyright issues isn’t easy, and neither is it a money spinner. It seems that Google will try something different from now on – which is to offer premium content channels on YouTube that will appear and dominate the homepage with as many as 20. All those channels will offer original programming, and Google is more than prepared to draw up a $100 million war chest in order to make this service available, hoping to get up to 10 hours of live content each week. Does this mean YouTube will evolve to become a TV network – the first of its kind online? We are already dreaming up of some names including YouTube Premium, PayTube, PremiumTube – any more corny guesses? Leave them in the comments.
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