19 Facebook Happening Now

As Facebook continues on its path of internet domination, it is gradually giving users even more reasons not to leave the website. Its latest move? The introduction of the “Happening Now” sidebar. Similar to a Twitter timeline, the Happening Now sidebar displays additional information that isn’t usually on the main news feed – i.e. friends liking a link or making new friends.

The Happening Now sidebar also updates in real time, letting users read updates as soon as they happen without having to click a link to refresh. Do we really need dual-feeds? Not really. But having a news feed bar to block the adverts seems like a good idea for people who aren’t fans of ads. Happening Now is being tested with a small group of users. No word on when or if it will ever make it to everybody on Facebook, but stay tuned.

Filed in Web. Read more about Facebook and testing.

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