BlackBerry announces BBM Generation program for youth

In an attempt to promote collaboration and achievement amongst youth, RIM has announced the launch of BBM Generation. An online hub designed for youth to be part of a community that has access to special promotions and contests. To kickstart the launch of BBM Generation, RIM will be having a contest where BBM Generation users will be able to become protégés of selected young celebrities to complete a series of challenges – to win a trip where the protégés can spend time with their celebrity leader.

The contest will kick off on October 3^rd, with celebrities filling to role of leaders according to what they’re known for. Whitney Port – Fashion, Greyson Chance – Music, Michelle Trachtenberg – Film, Hope Solo – Sports, Jared Eng – Pop Culture, and Lauren Berger – Entrepreneurship. There’s a lot more details to the contest not mentioned here, but those of you who are keen on finding out more or entering it, check out BBM Generation website.