BGR has leaked a slide that features new smartphones from ailing manufacturer Research In Motion (RIM), and instead of living up to their namesake of being a “BlackBerry”, these new handsets are all white. Nary a stain on them, it does make some of us wonder whether the company should launch a totally new line of WhiteBerrys instead. After all, white has been in vogue for quite some time already when it comes to consumer electronics devices, and according to RIM, “Focus to bring the popular and trendy Pure White addition to the base colour across the Bold, Curve and Torch franchise.”
To date, the BlackBerry Torch 9810, BlackBerry Bold 9900 and BlackBerry Curve 9360 have all been launched in white, and the next quarter will see the BlackBerry Bold 9790 and the BlackBerry Curve 9380 come in a similar color. Just how much weightage does the color of a device have on your purchase decision?
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