Last Friday marked the first time audience members are able to cast their vote for the Britain’s Got Talent show thanks to a special app that was developed for Apple’s iOS platform. Basically, anyone who owns an iPhone, iPad or iPod touch can access the in-app voting tool simply by updating their current version of the app. So far, the app has seen over half a million downloads. Right now, we do know that Britain’s Got Talent has been struggling to compete with the BBC’s The Voice, where the new in-app voting system might just help it gain the upper hand as viewers find it more convenient and easier to drop their vote.
The team for Britain’s Got Talent has also introduced a spanking new voting system – that is, mobile short dial codes. These would enable UK mobile users to cast their votes through the dialling of a short seven digit number from their mobiles and smartphones, although each vote has a fixed price of 50p, regardless of the network provider. During previous seasons, making calls to premium rate numbers from mobiles tend to be a whole lot more expensive than making that call from a landline.