Chinese telecommunications equipment manufacturer Huawei Technologies has allegedly revealed plans to launch its own line of tablets running on Microsoft’s Windows 8, as well Windows Phone 8 –operated smartphones. The rumor, first heard from Reuters, reportedly came from a senior executive working at Huawei. In April this year, we wrote to you about Huawei working on Windows Phone 8 and Windows 8 devices. Huawei reportedly gathered a team of 70 engineers to work on the aforementioned devices. Today’s supposed statement from the senior executive adds more fuel to the rumor.
Furthermore, Shao Yang, Chief Marketing Officer at Huawei, hinted that the company wants to increase its market share by selling mobile phones under its own name, also citing a reported $200 million-advertising strategy that will hopefully boost its brand awareness. Yang added that Huawei is planning to ship 50-60 million smartphones this year, up from 20 million last year and 3 million in 2010. “We need to learn how to get close to people and understand people. That’s something we lack,” Shao said in an interview with Reuters.
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