Google is not just any search engine, you can more or less say that this is THE search engine of the world. There are many ways of using Google, and one of the more interesting methods which we have chanced across recently would be this – British Airways actually intends to create a more personalized travel experience for their passengers, resulting in the airline creating dossiers on their passenger manifesto. Needless to say, when word of this got out, some people are not too thrilled about the idea, asking questions concerning privacy implications and boundaries.
The airline possesses information such as previous complaints or delays, but by leveraging information from Google Image searches, the flight crew is capable of apologizing for mistakes that happen, in addition to identifying the passengers beforehand.
According to Jo Boswell, head of customer analysis at BA, “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future.” What do you think – will this end up as a standard operation procedure for other airlines in the future?
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