Rumors and speculation of upcoming products is practically tradition for almost every industry, i.e. cars, technology, and etc. Given that it is about that time of the year, we guess you guys have probably realized that iPhone rumors have standard to run rampant, with alleged leaked photos of components, speculated release dates, features and the likes. While they do a good job of hyping up consumers, sometimes these rumors fall flat on their face and ultimately causes disappointment. For example last year many had expected the iPhone 4S to undergo a major redesign. Instead we were given a rehash of the iPhone 4 with slightly upgraded hardware.

With that being said, Apple’s CEO Tim Cook does not seem to think that all these rumors and speculation are bad things, and in fact sees them as signs and indication that people are craving for Apple’s next product. Addressing the various rumors and speculations of the next-gen iPhone at Apple’s Q3 conference call:

“We try very hard to keep our roadmaps secret and confidential, go to extreme actions to do that, however that doesn’t stop people from speculating and wondering. We can never stop that. That’s one of the great things about this country. So we won’t spend any energy trying to stop that. I’m glad people want the next thing. I’m super happy about that.”

What do you guys think? Are you a fan of rumors since they do play to the imagination, or do you think that rumors and speculations are pretty much crap and don’t do anything for the product at all?

Filed in Apple >Rumors. Read more about iPhone 5 and Tim Cook.

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