If Metallica has Spotify, rock band Nine Inch Nails and Dr. Dre will have a new music streaming service up and running soon. Reportedly called “Daisy,” NIN frontman Trent Reznor revealed today that he and Dr. Dre are working on a new music streaming service that will rival Spotify. Expected to launch in mid-2013, Daisy will give more priority to human recommendations, instead of just using computerized suggestions.
The service will also combine tips and recommendations from experts and connoisseurs from around the world. Reznor believes that the current music services that we have today rely too much on computerized algorithms, and that there are lesser actual human beings suggesting what music to buy and listen to. “There’s a real value in trusted filters. It’s like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered,” Reznor said. “What’s missing is a service that adds a layer of intelligent curation.”