Adobe, which was probed by the Australian government for a significant disparity in pricing between the U.S and the Australian subscription of its Adobe Creative Cloud pricing has decided to lower the prices in Australia, thus effectively matching the value of what it offers in the United States. The Adobe statement was first reported by The Australian Financial News, Australian lawmakers started to ask questions last year, and while this seems to be the end of the story, we wonder if this will spark probes elsewhere, given that with a weak dollar, prices may also be higher elsewhere in the world…Interestingly, Adobe is really not the only company that charges more outside of the USA. You can simply look at virtually any piece of computer or smartphone equipment to realize that very often, the US dollar price and the price in Euro (just to take one example) is the same in nominal terms. Given that the Euros 1.30X higher than the US dollar, it’s not hard to see why some electronics stores in big US cities are crowded with tourists. Do you think that the Australian probe was justified or that companies should be able to charge whatever customers are willing to pay?
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