When BlackBerry announced its quarterly results recently, its share price plummeted. That’s because the company’s figures had completely missed market estimates, and the fact that its latest smartphones hadn’t performed as well as most had though. Peter Misek, an analyst at Jefferies and Co., claims that the Canadian manufacturer has reduced production of both Q10 and Z10 smartphones by half. It was previously producing two million units per month, it has now ordered that only 1 million units of both smartphones combined be produced every month.
Misek also says that he’s surprised that BlackBerry raised build plans in the end of May despite lackluster sales, it was rumored in that month that owing to strong demand, the company had increased orders for both devices. Evidently the Q10 and Z10 aren’t going to turn the company around. However, BlackBerry has a new OS7 device up its sleeve that it will launch in select markets, perhaps particularly in those regions where consumer purchasing power isn’t up to the level of Z10 and Q10. Furthermore, its also working on the A10 “Aristo” smartphone, a 5 inch phablet that’s expected to come out in the next few months.
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