You might be familiar with SkyDrive, Microsoft’s cloud based data storage. The company has put in a lot of resources in to building up this brand, particularly in the competitive cloud storage niche where you have players like Dropbox and Apple’s iCloud. Recently, a UK court gave its verdict on a lawsuit brought by BSkyB, which claimed that Microsoft was infringing on its trademark through the SkyDrive brand. The court ruled in favor of BSkyB. Both companies have now reached a settlement.
Microsoft won’t be appealing the court’s verdict, meaning that it is going to rename SkyDrive. In the meantime, BSkyB has agreed to let it use the brand for a “reasonable” time to ensure smooth transition. Details of this settlement have not been revealed, it is said that various financial terms are part of the settlement as well. A Microsoft spokesperson has confirmed the agreement, saying that company is “glad” that the dispute has now finally been resolved. As to what Microsoft will now brand its cloud storage service, that will remain a mystery for the next couple of weeks.RELATED