BlackBerry has already said that it will now focus more on the enterprise and “prosumer” market. The company’s backbone has been its enterprise customers for a long time and its definitely not going to want to lose them. As part of its push to be more relevant with business customers in the increasingly competitive market, BlackBerry has announced a new “simple, easy to use cloud service” which brings “trusted and simple enterprise mobility management to a new level of convenience.”
Business customers won’t have to deal with any extra setup costs. BlackBerry says that the cloud service will be purpose built to meet the needs of its business customers, and that they will not require dedicated servers, softwares or even IT experience. The focus seems to have been keeping price down, BlackBerry says that this new service will cost “less than a cup of coffee” per user, per month. The service will have a simple web based admin console to provide easy activation and deployment of BlackBerry, Android and iOS devices. Administrators will be able to keep an eye on all deployed devices and they’ll also be able to distribute apps from the App Store, Google Play Store and BlackBerry World. BlackBerry hasn’t given the service a name as yet and has not provided a timeframe in which it will go live.