While Apple’s iOS operating system might not necessarily have the largest market share, and their Mac computers aren’t exactly giving Windows-based computers a run for their money, it would seem that in spite of all of that, the Cupertino company has managed to nab the “World’s Most Valuable Brand” title for the third year in a row! According to Forbes’ ranking, Apple is followed by Microsoft, Coca-Cola, IBM, and Google. Other tech companies not pictured in the list above include Intel and Samsung, all of whom are in the top 10 companies, with non-tech companies such as McDonald’s, General Electric, and fashion label Louis Vuitton helping to round off that list.
One of the reasons Apple has managed to beat out their rival, Samsung, is partly due to advertising spend-to-brand ratio, with Apple spending $10 million for every $1 million in brand value, versus Samsung who spent a whopping $149 million for every $1 million in brand value. According to Forbes, the way the calculate the rankings is based on a formula which includes the company’s three-year revenues, the stock price, and average price-to-earnings ratio over the same period of time. As it stands, Apple’s brand value is pegged at $104.3 billion, versus Microsoft who is almost half at $56.7 billion. Will Apple be able to hold onto that position? We guess we will have to wait and see.