Customers are undoubtedly important for every business, and it has been said that there are times when losing a customer actually costs more than signing on a new one, so it is unsurprising that AT&T and T-Mobile have recently taken to Twitter where both companies have fought rather vigorously over a single customer. The customer in question, Jay Rooney, was a little upset that AT&T charged him extra for overseas data usage, unlike T-Mobile, and questioned his decision to stay with the carrier. T-Mobile responded to Rooney on Twitter, and invited him over to T-Mobile’s network.

AT&T was obviously not going to take this lying down and replied by saying that T-Mobile is a “dark” and “scary” carrier. The exchanges went back and forth and T-Mobile’s CEO, John Legere, stepped in personally which pretty much sealed the deal for Rooney, who stated on his Twitter that he would be heading to a T-Mobile store to inquire about possibly switching carriers. This whole back and forth between AT&T and T-Mobile is pretty surprising, especially given that it was a couple of years ago when both companies were on the cusp of merging and had nothing but nice things to say about each other and their potential partnership.

Filed in Cellphones. Read more about AT&T and T-Mobile.

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