Back in March Facebook summoned media outfits to its offices to show off its redesigned News Feed, which is without a doubt one of the most critical elements of the world’s largest social network. Much of the user’s time is spent on the News Feed, where they catch up with their friends’ activities, see posts from pages and groups as well as see advertisements. For a redesigned version to work the company needs it to perform equal to, if not better, than the existing design. Rumor has it that user engagement isn’t picking up on the redesigned News Feed, which is why Facebook has reportedly decided to shelve plans of a global roll out of the new design.
At this point in time, only a small fraction of Facebook’s over 1 billion users have access to the redesigned News Feed. For almost nine months this select group of users has been using the new design, and apparently it hasn’t driven up engagements, which would have been one of the primary reasons behind implementing a new design in the first place. If these rumors are true, then its possible that the company might not roll out the redesigned News Feed to all of its users. Facebook has previously said that its decision depended upon what it observed after the select group of users had used the new design, as per the rumors, Facebook has observed that its probably better off with the existing News Feed design.