T-Mobile has been pretty aggressive over the past few months in their bid to attract more customers over onto its network, but has their efforts proven to be a success so far? Well as it turns out, despite the naysayers and the critics, T-Mobile has done surprisingly well as the company has recently announced that they have managed to add an additional 1.6 million customers in the last quarter of 2013 (alongside boasting that they have the fastest LTE network in the US), which is actually pretty impressive. The company attributes this success to their aggressive ad campaign and competitive pricing through their Uncarrier program.
In fact the carrier has recently made a slew of announcements which should help them achieve even greater numbers this coming quarter. For starters the carrier revealed that they would be purchasing some of Verizon’s spectrum, giving them more coverage than ever, and also revealed Uncarrier 4.0 where T-Mobile will basically pay customers from competing carriers to make the switch over onto their network, a response to AT&T’s offer which is admittedly more tempting by $200. It definitely sounds like T-Mobile is on a roll here which is a stark change of the carrier’s position from a couple of years ago.
Of course we expect some are skeptical and worried that T-Mobile’s new plan will end up adding unnecessary financial burden, although the carrier assures the public that it has all been thought out. Either way it will be an exciting year for the carrier and we can’t wait to see the numbers at the end of Q1 2014.