Google Glass might not be welcome everywhere, but I am quite sure that this is not going to slow down the adoption rate of Google Glass anytime soon when it finally becomes easily available over to the masses. In fact, Emotient, a facial expression recognition company has recently announced their very own Sentiment Analysis prototype application for Google Glass, which is being released as a private beta right now to be tested out among select partners and customers. Emotient claims that this particular app is able to detect one’s emotions, which could be employed by retailers want to improve the understanding of customer sentiment, in addition to customer satisfaction. I suppose this is the high tech way of replacing common sense.
How does the Emotient app work? The software would be able to process facial expressions and delivers an aggregate emotional read-out, where it will measure overall sentiment (positive, negative or neutral); primary emotions (joy, surprise, sadness, fear, disgust, contempt and anger); and advanced emotions (frustration and confusion). It will not store any images or videos on your Google Glass, so rest assured that there will be no privacy issues that will arise from the use of the Emotient app at the retail store. How would you feel to have a computer taking a stab at your emotions for the day?