Kantar Worldpanel Comtech has just released their latest data concerning the market share of the Android mobile operating system over in the U.S., where the Android had certainly experienced quite a spectacular first quarter. In fact, for the first three months of the year (ending in March), Android managed to pick up another 8.3 percentage points compared to the year before, allowing them to take up 57.6% of the smartphone market in the U.S.
One man’s gain is another man’s loss, although you can substitute “man” with operating system in this particular instance. In the same corresponding period, the U.S. market share of Apple dropped by 7.8 percentage points from the previous year, hitting 35.9%. Windows Phone remained in third position at just 5.3%, while a 0.7% share was made up by BlackBerry devices.
Perhaps Apple will see a renaissance with the introduction of the iPhone 6 – it normally works this way, where a brand new iPhone sees a frenzy of lines outside Apple stores a long time, up to a week even, before the handset is officially released. What do you think is the strongest contributor to the spread of the Android mobile operating system among devices in the U.S.? Could it be the general ease of use and a myriad of choices to pick from?