Chinese manufacturer Xiaomi has only been around for roughly four years yet it has carved a substantial slice for itself in the country’s booming market. Its competitively priced smartphones have even managed to outsell the iPhone in the People’s Republic. Xiaomi is certainly not slowing down. It recently launched an affordably priced phablet called the Redmi Note which sold 100,000 units in under 34 minutes which it was first unveiled. The company has revealed that total pre-orders for this device have crossed 15 million.
To put this into perspective this figure is greater than the 9 million units Apple was able to move of its iPhone 5s and iPhone 5c during their launch weekend, even greater than the Galaxy S5’s launch weekend. Those smartphones were offered all over the world while Xiaomi is primarily catering to the Chinese market at this point in time.
However it merits mentioning here that Xiaomi defines pre-orders a little differently. It does include regular pre-orders for which people pay but it also includes people who sign up to receive more information about the device through email or phone. So it doesn’t necessary mean that Xiaomi has been able to sell 15 million units right off the bat, but it certainly shows off the insane level of interest the public has in its product.
Xiaomi looks to capitalize on this and its aggressive pricing methods as it gears up to expand sales in ten countries with most of them being emerging markets.