Remember a couple of days ago T-Mobile announced a new Test Drive program? For those who missed the news, Test Drive is basically a program by T-Mobile that allows users to test the carrier’s network by renting an iPhone 5s for 7 days. Why the iPhone 5s? Well presumably it is to help push iPhone sales, that and the fact that the program is more about experiencing the network’s speed and reliability, not so much the phone itself.
That being said, it turns out that T-Mobile’s Test Drive proved to be quite popular right out of the gate. This is according to a post by T-Mobile’s CEO, John Legere, who claims that around 12,000 customers signed up for the free network trial in 24 hours, which averages out to a little over 8 customers per minute! According to Legere’s post, “More than 12,000 people have already signed up to start cheating on their carrier. (Note to self: call Apple for more iPhones.)”
T-Mobile has been making some pretty steady efforts at trying to convince customers from other carriers to come over onto their network. This has involved paying for a customer’s early termination fee that appears to beat out what the other carriers are offering, even if they have similar plans (such as AT&T’s own efforts to bribe T-Mobile customers over onto their network.
The carrier has also revealed their Music Freedom program which basically allows users to stream songs from a list of approved services, such as Pandora, iTunes Radio, Spotify, and etc. without it eating into their data, so your data can be conserved and used for other things like videos, web surfing, and so on.