Spotify’s music streaming service is available on the phone, tablet, and computer thanks to its desktop client and web client, depending on which you prefer to use. With so many platforms that the music service is available on, is there one platform in which Spotify users would prefer? Well as it turns out, mobile is the preferred platform of choice.
According to Spotify, it seems that the majority of their users use their music streaming service on their mobile devices – 52% to be exact. To break that down, that’s 42% on their smartphones and 10% on their tablets. Spotify’s desktop client comes close at 45% with the remaining 3% of its users streaming their music via Spotify’s web client.
Spotify also revealed that 55% of their users connect to their Spotify accounts using Facebook. This is particularly important as connecting Facebook to Spotify allows users to find other friends who are using Spotify, and it also helps Spotify curate playlists based on their friends list, a new feature which Spotify rolled out back in December last year.
The service, as it stands, has about 50 million monthly active users. The company is boasting that 12 million of whom are paying for Spotify Premium which equates to a lot of revenue made from subscriptions alone, not counting the revenue Spotify makes from playing ads to those who aren’t subscribed. Spotify users are also reportedly streaming an average of 150 minutes of music a day.
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