Cars come in a variety of different colors and different optional addons and it would be impossible for car showrooms to display every possible configuration available. However Ferrari is taking things to the next level through the use of augmented reality where together with an app designed by Zspace, customers will be able to walk into a Ferrari showroom and see every possible combination the company has to offer.

The augmented reality technology is based on Metaio’s edge-tracking technology that will be able to identify a vehicle. Once the vehicle has been identified, customers will be able to dive into the specifics of the vehicle ranging from its exterior, like the different color options and finishes, to the interior, and even under the hood of the car which will show the exploded views of the braking system and a working model of the drivetrain.

Pretty cool, huh? At the moment the models that will work with the augment reality technology are the 458 Speciale and Spider, the FF, the California, and the F12berlinetta, although we wouldn’t be surprised if Ferrari were to extend support to the rest of its lineup as well. It also wouldn’t be surprising if other car manufacturers decided that this was a good idea and incorporated it into their showrooms as well. As it stands, this feature will only be available in Australia and Japan with a US launch in mid-May.

Filed in Transportation. Read more about Augmented Reality (AR), ferrari and metaio.

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