Snapchat Lenses Can Now Recognize Dogs

Snapchat’s Lenses features works with human faces and we’re sure that there are some who have tried using it with their pets. Last month the company added support for recognizing cats, but if you’re more of a dog person, then you’ll be pleased to learn that the latest update to Snapchat has introduced Lenses for dogs.


Apple Patent Hints At AR Version Of Apple Maps

We know that Apple loves its augmented reality (AR) tech, and there have even been rumors that the company could be looking to develop its own AR headset. So much so that we can’t say we’re surprised that Apple is exploring more ways of integrating AR into its other products and services, such as Apple Maps.


Mall of America Launches Interactive Holographic Elf For The Holidays

It is not uncommon for malls to decorate themselves heavily for the holiday season. Some even pride themselves for winning competitions for having the best decorations, and for this year’s holidays, the Mall of America has teamed up with VNTANA to debut a holographic elf that can be interacted with by the mall’s shoppers.


Google Uses Augmented Reality To Put An Art Gallery In Your Pocket

If you love art then you know that there are many art galleries in the world that you definitely need to visit. Unfortunately due to time and financial constraints, not all of us can afford to travel the world and visit all the famous art galleries, but this is where Google wants to help by launching a new feature called the Pocket Gallery.


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AR Used To Help The Blind Navigate Their Surroundings

You would think that technologies such as augmented or virtual reality can’t really be utilized by those who might be visually impaired. However it seems that researchers at Caltech are proving us wrong by taking advantage of augmented reality (AR), a wearable headset like the Microsoft HoloLens, and software that helps the blind “see”.


This Tattoo Generates An Augmented Reality Sonic The Hedgehog Game

Augmented reality tech is pretty cool. We’ve seen how it has been successfully utilized in games such as Pokemon GO, and how its use has also help create new experiences for shoppers, where the use of AR technology allows shoppers to “try” an item before buying it, whether it be clothes, glasses, or even furniture.


Future Animojis Could Add Sound Effects Based On Your Expression

One of the novel features that Apple showcased with the iPhone X that leveraged the TrueDepth camera system was Animoji. These are basically avatars whose eyes, mouth, and tongue can move in accordance to the face that the user is making. For the most part it is rather seamless, but one thing it lacks is sound effects.


New $350 Snap Spectacles Said To Feature Two Cameras

Snap, the company behind Snapchat, took a $40 million hit on the first Spectacles as it overestimated demand for the product. It launched Spectacles 2 earlier this year and was more conservative with the orders. According to a report, it’s now working on a new version of the Spectacles which will be more expensive at $350 and feature two cameras.


AR ‘Flight Simulator For Surgeons’ Makes Training More Accessible

Thanks to technology, long gone are the days where in order to train your staff, you’d sit them down in lectures and make them watch training videos. We’ve seen how companies such as Walmart are using virtual reality to train their employees, while other companies such as Google think that using augmented reality (AR) is another way to go.


Adidas Will Use Augmented Reality To Sell Sneakers

Pokemon GO is an excellent example of using augmented reality (AR) for games, but companies such as Adidas are hoping to use the technology to help sell it sneakers, some of which are limited edition in nature and has been notoriously known for being incredibly difficult to get.


Woojer’s Ryg Haptic Vest Will Let You Feel Your Games

When we play games, we typically rely on two of our senses: sight and sound. However Woojer is hoping that touch will be part of our gaming experience as the company has since launched the Ryg haptic vest on Kickstarter, where it appears to have been a success and managed to shoot past its $50,000 goal in a few hours.


Pixel 3 In Japan To Get Exclusive Cases With AR Support

Phone cases are pretty straightforward and for the most part they’re meant to protect our phones from getting scratched, and in many cases they’re also used to show off a bit of our own personality based on the style of the case and design that we’ve chosen. However in Japan, Google is trying to make a case more than just a case.


Apple Reportedly Acquired A Visual Effects Company Last Year

Apple acquires companies from time to time, as per their boilerplate statement they issue whenever such acquisitions come to light. However it seems that many missed an acquisition that took place nearly a year ago where it is now being reported that Apple had bought a visual effects company in December 2017.


Facebook Interested In Developing AR Chips

It appears that Facebook is interested in developing its own chips for augmented reality solutions. Several job postings have been spotted which reveal that the company is hiring engineers who will be tasked with designing custom augmented reality chips. The job postings have been advertised by a group inside the company called Facebook Reality Labs which was previously known as Oculus Research. Oculus is the VR company that Facebook acquired […]