India and China are huge markets that companies would love to tap into namely due to the size of their population. Unfortunately for Samsung, it was recently suggested that over in China, local company Xiaomi has stolen the number one spot and has pushed the likes of Apple and Samsung to third and fifth place respectively.
However it seems that over in India, Samsung is doing extremely well, or so they claim. According to Samsung India’s VP of marketing Asim Warsi, he was quoted as saying that the company was commanding a whopping 40% of the Indian market, which safe to say is a very impressive figure if Samsung’s figures are any accurate.
Speaking at the launch of the Samsung Galaxy A8, Warsi said, “Our market share has crossed 40 percent by value in June this year. Since January 2015, we continued to grow for six consecutive months and widened the gap.” He adds that the company is growing 12-14% in the Indian market with about 6-7 million units.
Like we said emerging markets such as India are a lucrative one given the population of the country. We’ve seen several smartphone OEMs experience some success when they launch low-end devices for the Indian market, such as Nokia (before they were bought by Microsoft) where devices like the Lumia 520 were selling like hotcakes.
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