apple_logoWhen it comes to online shopping, there are various channels that we can shop at. We can shop either via our computers, or some of us might even prefer to shop using our mobile devices since this lets us do some shopping while on the go. Now in terms of mobile shopping, which platform do you think accounts for the bulk of it?

You might think Android since Android is the dominating operating system, but as it turns out it seems that it is none other than Apple’s iOS platform that has taken the lead, especially during Thanksgiving. According to the numbers, iOS accounted for 78.3% of all mobile e-commerce orders in the US over Thanksgiving itself. This is according to Custora’s E-Commerce Pulse (via AppleInsider) which analyzed online buyers and shopping trends.

As for Android, Google’s mobile operating system contributed about 21.5% of online orders. In terms of the bigger picture, mobile shopping accounted for 39.3% of all online sales, which is actually an increase from last year where it was only at 34.3%, so a leap of 5% speaks volumes not just about the way we shop, but how much many of us have started to turn to mobile devices as being one of our primary gadgets.

Filed in Apple >Cellphones >Tablets. Read more about and .

Discover more from Ubergizmo

Subscribe now to keep reading and get access to the full archive.

Continue reading