new bingBuilding a search engine from scratch isn’t easy, especially when considering that there are several companies out there like Microsoft and Google who are doing a far better job and have amassed way more experience and content. This is why it doesn’t come as a surprise to learn that Microsoft’s Bing search engine will now power AOL search.

According to a post on Microsoft’s blog by Rik van der Kooi, “Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience.”

This isn’t the first time Bing has powered another company’s search engine. Just in case you didn’t already know, Bing was also used to power Yahoo’s search as well, although just last year Yahoo announced a similar deal with Google, so like we said it isn’t surprising to see Microsoft extend their services to other companies.

Tim Lemmon, Head of AOL’s Search Business says, “Partnering with Bing allows us to provide great search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence. We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network.”

Filed in Web. Read more about Aol, Bing (Microsoft) and Microsoft.

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