India is one of the most lucrative smartphone markets in the world which is why you see major companies like Apple and Samsung pay extra attention to it. Even up and coming Chinese companies, as well as established behemoths, work extra hard to capture the hearts, minds, and wallets of Indian consumers. Xiaomi has seen considerable success in this particular market. In a short span of time, the company has surged to become the second-largest smartphone vendor in India.
Xiaomi arrived in India back in 2014 and started establishing its footing in the country through online sales. Devices like the Redmi 3S, Redmi 3S Prime, and Redmi Note 4 have been particularly popular in the booming market.
A report by market research firm IDC reveals that Xiaomi clinched a 10.7 percent market share in the fourth quarter of last year as opposed to a 3.3 percent share during the same period in the previous year. The company saw its year-over-year shipments grow sequentially to 15.3 percent in Q4 2016.
This goes to show that Xiaomi has had an incredible run in the Indian smartphone market and it continues to push ahead with its winning strategy. While it’s still quite far from Samsung which leads the Indian market with a market share of more than 25 percent, there’s no denying the fact that Xiaomi’s sharp rise is going to keep Samsung on its toes.
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