As far as customer service in today’s digital age and social media-centric society is concerned, customers can reach out to businesses via platforms such as Facebook or Twitter. However if the recent rumors are to be believed, Facebook-owned WhatsApp could be considering similar offerings as well.
According to the report, it seems that WhatsApp is testing out business tools that will allow businesses to talk directly to users. We’re not sure how exactly this will pan out, but basically instead of relying on platforms like Facebook Messenger, they could leverage WhatsApp that might have a wider reach.
We have heard rumors that WhatsApp was working on an enterprise version of its app, but we’re not sure if this is the same thing. The company apparently plans to monetize this feature by charging businesses money to allow them to get in touch directly with customers, but they are also working on a system that would prevent abuse and also spam.
We’re not sure if or when WhatsApp does plan to roll out this new system, but we’ll keep our eyes peeled for it. In the meantime what do you guys think? Is this a feature you might be interested in seeing, or would you prefer keeping WhatsApp free from messages from businesses or brands you follow?