Over the past few quarters, we’ve heard how Apple’s iPhone sales have been declining. One of the reasons is because consumers are reportedly getting “bored” of the iPhone, which isn’t helped by the fact that Apple has used the same design for the past three iPhone generations which doesn’t exactly make for a compelling reason to upgrade.
However it is possible that for some reason the decline might have stopped. According to the latest numbers from the IDC, it turns out that Apple’s iPhone sales for the first quarter of 2017 has actually remained relatively flat and it might have also increased marginally. The IDC claims that Apple shipped 51.6 million iPhones in Q1 2017, versus Q1 2016 where they shipped 51.2 million.
However overall market share for Apple’s iPhones has dropped from 15.4% the same period last year, down to 14.9% in the first quarter of 2017. Continuing to lead the way is Samsung whose shipments have remained flat, but is still way ahead of Apple at 79.2 million shipments and a 22.8% market share in Q1 2017.
We’re also seeing Chinese OEMs catching up with Huawei increasing their market share from 8.4% last year to 9.8% this year, Oppo from 5.9% to 7.4%, and Vivo from 4.4% to 5.2%. That being said, next year’s numbers could be drastically different as many are expecting Apple to enjoy a supercycle with the rumored iPhone 8.
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