Filters and augmented reality are kind of the things that Snapchat is particularly known for, especially with the launch of Spectacles which is basically Snap’s attempt at a wearable similar to Google Glass. That being said for those who are looking forward to more filters, Snapchat has added new World Lenses to its app.

According to Snapchat’s announcement, “Today, we’re adding new ways to use Lenses. While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences!” Interestingly enough as noted by TechCrunch, the company’s announcement doesn’t mention the term augmented reality once, despite this clearly being AR-related.

Now these filters or “lenses” are different from what the company has previously offered. As you can see in the video above, these lenses are pretty smart in terms of being able to scale to size depending on how near or far you place it from your phone. The way they’ve also been designed and placement also looks a lot more integrated compared to just slapping a sticker on top of the scene.

We have to admit that it looks pretty nifty and if you do use Snapchat quite a bit, then perhaps these new world lenses could be worth checking out.

Filed in Cellphones. Read more about Apps, Augmented Reality (AR) and snapchat.

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