By now it seems that Facebook has no qualms when it comes to copying some of Snapchat’s features. The company already borrowed features like Stories and brought it to apps like Instagram, WhatsApp, and Facebook, and now it looks like Facebook wants to borrow some augmented reality (AR) features as well.

The company has recently announced that they will be rolling out “World Effects” to its Messenger platform over the next few days. World Effects is going to be similar to Snapchat’s World Lenses, which allows users to use AR to place objects in their camera frame to take some interesting photos.

In addition to launching World Effects, Facebook also plans to open up AR Studio to developers that will hopefully encourage them to create more AR-based experiences for Facebook users. According to Facebook director Ficus Kirkpatrick, “We want artists, developers, brands and more creators to be able to build and share amazing AR experiences,. By opening AR Studio to all creators, we’re taking steps towards making AR more a part of everyday life.”

So far it seems that Facebook has been enjoying quite a bit of success with the features that they’ve borrowed from Snapchat, so we wouldn’t be surprised if World Effects were to launch to the same success.

Filed in General. Read more about Apps, Augmented Reality (AR), Facebook and messenger.

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