A new LG flagship smartphone is usually expected to be revealed at the Mobile World Congress and while that didn’t seem possible as things stand for the LG G7, a new report out of South Korea hints at the possibility that we may have to wait a bit longer for this device. According to the report, LG Electronics CEO Jo Seong-jin has sent the LG G7 back to the drawing board.

The report says that Seong-jin has ordered a revision of LG’s upcoming flagship smartphone and that’s going to further delay its launch to April 2018. The G7 team has reportedly been told to stop all of the work that they’ve been doing on this device and to start from scratch once again.

An unnamed official told the scribe that the CEO sent down a direct order to working-level officials involved with the G7 project to start over. As for when the new handset might be unveiled, the company is expected to make a decision on the launch date for the device around the Lunar New Year next month.

LG has already indicated that it’s going to shake up its smartphone strategy to be more competitive in the market. It may not release new flagship smartphones every year, “We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do,” the company’s CEO said at CES last week.

Filed in Cellphones. Read more about LG and Lg G7.

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