Transparent OLED displays are not a novelty; they have been around for over a decade, with notable examples such as this LG transparent OLED display spotted in 2009 and another one from Samsung in 2011 (LCD). At that time, we thought they were merely sci-fi movie gimmicks and would never transition into mainstream consumer products.

However, today at CES 2024, LG challenged our perception with its latest innovation, the Signature OLED T, touted as the “world’s first wireless transparent TV.”

The Signature OLED T redefines home theater integration, seamlessly blending a TV panel into a stylish shelf case. When the TV is turned off, the black background behind the translucent OLED panel rolls down, transforming into a regular piece of furniture. When turned on, users can opt for the transparent viewing mode since the panel’s image quality is fantastic even when seen through.

The TV comes with all the bells and whistles, including a large 77-inch $K OLED display and the LG Zero Connect Box that sends 4K images and sound to the TV wirelessly for a cable-free experience. As the latest addition to the Signature collection, the OLED T incorporates the flagship α (Alpha) 11 AI processor, delivering four times the AI performance of its predecessor. LG claims a 70 percent increase in graphic performance and a 30 percent faster processing speed.

The modular design of the LG OLED T accommodates various installation methods, offering stand-alone, against-the-wall, or wall-mount options. Further customization is possible by incorporating standing or floating shelves on one or both sides of the screen, allowing users to tailor the setup to their unique preferences.

To complement the innovative display, LG introduces a custom smart TV interface for the OLED T. The traditional widgets found in Web OS now look like smartphone app icons. The addition of the T-Bar at the screen’s bottom enhances the user experience, providing news alerts, weather updates, and song titles during movie playback.

LG did not share any information on price or availability, as they are still figuring out what most consumers will want in terms of customization options for the furniture around the TV panel. David Park, Director of Home Entertainment Customer Value Enablement LG, told us that the price will probably be in the super high-end range. 

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