It has long been reported that Xiaomi has been thinking about going public. The Chinese company that’s best known for its mobile devices actually makes a wide variety of devices ranging from notebooks to activity trackers and even smart rice cookers. The company has now reportedly filed for its Initial Public Offering in Hong Kong which is likely to be the biggest IPO in the world since 2014.

Bloomberg reports that the company is looking to raise at least $10 billion through its IPO which could value it as high as $100 billion. At this level, it’s going to be the world’s biggest IPO since Alibaba went public in New York back in 2014.

Xiaomi has come a long way in a surprisingly short amount of time. The company started out in 2010 selling smartphones. It quickly made a name for itself by churning out devices rapidly. The company kept its profit margins low and earned market share by offering devices with respectable specifications at very aggressive price points. It’s a strategy that Xiaomi is sticking to right now as well.

It has since expanded its product portfolio to include devices such as smart TVs, smart speakers and appliances, intelligent lighting products, and more. The biggest chunk of the company’s revenues still comes from China but it has taken major steps over the past few years to establish itself in neighboring markets such as India.

The company is yet to properly enter the U.S. market though some expect that it’s only a matter of time before it lands Stateside as well.

Filed in General. Read more about Xiaomi.

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