Heavy shoppers on the Apple App Store should start watching their spending habits – at least according to predictions by analysts, Gene Munster and Piper Jaffray. They predicted that the average price of an app is going to rise about 14% this year – due to the fact that people are more willing to spend money on apps now, as opposed to 2010 when the average prices of paid apps dropped 18%.
With over 15 billion apps downloaded from the App Store, it sure looks like consumers trust the App Store a lot more and purchasing apps from it isn’t uncommon anymore. And with the App Store also getting extremely crowded (there are over 425,000 apps available), developers will be including premium features in their apps in order to stand out from the crowd.
It looks like everything’s going well for Apple, the App Store, its developers and its customers. On average how much are you willing to pay for an app before you start looking for a free alternative?