Update: We have heard that Skype paid $85 million for GroupMe. That’s a tidy sum no matter how you scrutinize it for sure.
Skype has flexed their financial muscles by picking up GroupMe, a group messaging service that was founded by Jared Hecht and Steve Martocci. No idea on how much the entire deal cost Skype, but with Microsoft already having purchased the VoIP software giant, it would make sense that they have deep pockets to back them up. Just what does GroupMe offer, and what kind of strategic advantage does GroupMe deliver upon its purchase?
We do know that currently, GroupMe enables you to create on-the-fly private phone groups with other people, including sending text messages via the group as well as set up free conference calls.
GroupMe will remain as a standalone brand, where integration points are being sought out for the future. After all, the group messaging space has been one of the most important markets for Skype to date, and with GroupMe around, it will help Skype create a very sticky instant feeling right from the get go.RELATED