A few years ago, before Instagram was released, there was a popular iPhone app called Hipstamatic. For those of you who aren’t too familiar with the app – it is basically an iPhone photography app with tons of “hipster” filters (cleverly disguised as film, lens and flash options) but without the social sharing aspect of Instagram. Since Instagram’s inception, Hipstamatic slowly lost popularity and now it looks like it has finally conceded to the competition.
Starting today, Hipstamatic users will now be able to directly upload their Hipstamatic-taken photographs onto Instagram in addition to Facebook, Flickr, Twitter and Tumblr. Talk about a major turn of events. However, it looks like not all is lost, as the Hipstamatic name will still carry on. Photos taken with the app will be tagged as “Taken with Hipstamatic” when uploaded onto Instagram. Users can also choose to tag the lens, film and flash used for taking the photographs.
This makes Hipstamatic the first third-party app to feature Instagram integration, and it surely won’t be the last. With over 27 million users on the service, it’s a no brainer move and it should be a win-win for both apps. Look out for an update to Hipstamatic arriving later today.