Last week, we said that Apple made some changes to its App Store by introducing “Editor’s Choice” and the “Free App of the Week” program in hopes to help iOS users find better apps. Today, Apple has expanded the “Editor’s Choice” banner into a dedicated section for apps. Essentially, the “Editor’s Choice” now has two sections – one showing the new choices and the other for the past apps that have been featured.
Apple explained that the said section is compiled by “recognizing the most innovative apps and the most entertaining games as Editor’s Choice selections”. As mentioned before, Apple has started the “App of the Week” program which is also a good way for Apple to promote apps to its users. For iOS users, it’s easy to get lost in the sea of apps. As of March 7, the App Store has over 585,000 apps.
Clearly, discovering the best ones out there is a challenge, unless you have time to kill. It’s also important to note that some app developers are also paying 3rd party companies to buy their apps from the App Store, just so that they can be featured. So, in some way, Apple’s decision to introduce the “Editor’s Choice” and the “App of the Week” will help, but will not really solve the so-called app discovery dilemma.