Following the new Bing user interface that Microsoft launched last week, Microsoft is announcing that it has partnered with Encyclopedia Britannica to work on a new feature that will integrate Britannica Online on the search results pages of Bing. Today, Microsoft is introducing a nifty feature that will give Bing users useful information related to their questions and keywords without having to visit a webpage. Microsoft describes the new “answers feature” as a snippet of information designed to give users a quick look at what they are searching for while providing the option to dig deeper into more results.
Microsoft said that the feature will provide Bing users a quick overview of the subject, a thumbnail image, and useful facts and figures making it easier than ever to get trusted content in search. It will also reportedly pull direct links to other trusted sources as well. “We’re very excited to collaborate with Encyclopedia Britannica as it continues to strengthen its online presence, and hope you find these new answers valuable and helpful in your search for information,” Bing’s Franco Salvetti said.
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